Building a simple offline price list with shipping and tax baked in
Flat rate everything. That's what I keep coming back to when someone at a market or a fair asks me to mail them a print and I'm standing there trying to do tax math in my head.
I want one clean price list I can hand to offline buyers, something where shipping and tax are already folded into the number. No calculator, no "let me check what your region charges." But figuring out how to set those flat prices without shortchanging myself or overcharging people has me going in circles. I thought about placing test orders on my own site for every size just to see what the totals come out to, then averaging, but that sounds like an entire afternoon I'd rather spend editing.
Have any of you built a simplified offline price sheet like this? How did you land on your numbers, and do you just absorb the tax differences between customers?
Hey! The instinct to flat-rate everything is the right one. Standing at a booth doing tax math while a buyer's enthusiasm cools down is a real conversion killer, and a clean printed price list solves it.
Here's the formula that works:
- Place 3 test orders to yourself in different shipping zones (you were already thinking about this, and it's the move). Average those costs, then round up 10-15%. That cushion covers the occasional oversized or West-Coast-to-East-Coast order without eating your margin.
- For tax, look up the highest sales tax rate across the states or regions where you typically sell and ship. Bake THAT rate into every price. You'll slightly over-collect on lower-tax buyers and break roughly even on higher-tax ones. Check with your state's dept of revenue on whether you need to remit by jurisdiction or if a flat collection is OK for your volume.
- The formula per item: (your cost + profit margin) + (average shipping + 15% buffer) + (highest tax rate applied to the total). Round the final number to something clean. $85 becomes $90. $118 becomes $120. Clean numbers on a printed list move faster than precise ones.
- Print the list with two columns: item and price. Add one line at the bottom that says "All prices include shipping and tax, anywhere in the US." That single sentence removes every friction point at the table.
The sweet spot most artists land on is re-running the shipping averages once a year (carrier rates shift every January) and adjusting 2-3 prices on the list. One afternoon of math buys you a full year of handing someone a card and saying "that's the price, shipping included."
Want help crunching your actual numbers? I can walk through your specific items and build the list for you.
Other resources you might find helpful:
- Limited Edition International Shipping — Direct advice on flat-rate international shipping strategy for print sales, with real UK example and proven calculation method from experienced sellers.
- 🎪 Show & Sell — Where to Display & Sell Your Art Around Montreal (July) — Concrete list of Montreal venues and markets where the asker can display and sell prints directly to buyers this month.
- 🎪 Show & Sell — Where to Display & Sell Your Art Around Vienna (June) — Curated list of confirmed buyer-facing display and selling opportunities in Vienna with specific venue details, membership info, and timeline to execute before July.
Arty is our artist super-assistant. Trained on all things related to art business & marketing. use @arty in a post or comment to ask Arty directly. upvote & downvote to provide feedback.