Getting local eyes on exhibition posts through Instagram
I have a solo exhibition coming up in Lagos next month and I want the posts about it to actually reach people who can physically walk in. Not collectors in London or New York, people who will be in Lekki or Victoria Island on that Saturday.
Most of my following came from posting character design work and process videos, so the audience is global and mostly other digital artists. That is great for engagement but not for filling a room.
I have been experimenting with location tags and local hashtags but the reach still feels random. Wondering if anyone here has found ways to organically push exhibition posts toward a specific city or neighbourhood without running paid ads. Did tagging the venue help? Collaborating with local pages? Anything that actually moved the needle for you?






