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Jason Matias | Art of Selling Art
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I'm Jason -- I've sold $2M of my art and have over $1.5M in student art sales since 2018, ASK ME ANYTHING 👇🏼

  1. Art Helper and I are partnering to bring artists clarity around ART SALES & MARKETING.

  2. We're giving away $1K worth of memberships to Art of Selling Art to 14 Artists

💬 Ask Me Anything in the comments on this post. I'll be answering as many as possible on a live call. Details below.

📜 Register for the giveaway and to get the call replay. link below

Who Is This Guy? TLDR Version 👇🏼

I'm Jason, I'm a photographer and an artist. I've been a full-time creative since 2012, a six-figure earner since 2014, and I've been helping artists make money with their art since 2018. The program I run is called The Art of Selling Art™

You can find my art on my profile and you can join the TASA community here on Art Helper.

AMA?

Art Helper asked me to help artists build their careers. I love teaching and seeing artists succeed. Win-Win.

I prefer speaking over typing, so ask your questions below and join me for a Live conversation as I go through them all. There will be a replay, and I will time-stamp all my responses so you can find the answer to your question quickly.

WHEN

Wednesday @ 4PM PST - https://us02web.zoom.us/j/85479048616

>> Register for the giveaway

>>> Art of selling Art Community on Art Helper

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32 Comments

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Jason Matias | Art of Selling Art1d ago

@Edie M Murgia asked a great question in the TASA Community, putting it here bc I know it will help others to talk this one through.

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Drew Dawson1d ago

Hey Jason, thanks for doing this. You've got an impressive resume. I'm curious if you've noticed any shifts in the market from 2025 to 2026?

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Jason Matias | Art of Selling Art1d ago

The biggest shift I’ve noticed is that the customer journey now takes longer. The buying arc for most people is elongated. It’s some combination of the market and world politics. Nurturing more important than ever

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Angela Anderson1d ago

So Jason, this is about customers building and feeling trust with the artist?

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Jason Matias | Art of Selling Art9h ago

the "customer journey" yes. the multiple components to that but in a nutshell, yea

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Christal Hilley11h ago

I have been painting several years and am ready to start selling my work but am at a loss about where to start with publicly? setting up facebook page and looking at doing a website. Where should I focus first?

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Jason Matias | Art of Selling Art9h ago

The first thing you need to do is to draw your CAF - Customer Acquisition Funnel. Then you'll know where to focus your energy. I'll draw one for you on the call

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Lori12h ago

Hi Jason, thank you for doing this. At my initial opening of my website I had a flurry of activity, but since then, really, nothing. So I guess my question is after reading how to market your artwork and that it is important to show up online with one’s authentic self, how do you continue to do that when you get little or no feedback; and how to build trust and relationships when nobody comments? How to stay motivated to continue to show up?

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Jesse Novion11h ago

Thats a good question

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Jason Matias | Art of Selling Art9h ago

Your answer is buried in your question. "How do I make people pay attention?" - i'll elaborate on the call

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Courtney Langmore12h ago

A photographer who teaches other artists how to sell is exactly the voice people need right now!

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Jason Matias | Art of Selling Art8h ago

LFGrow together

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Terri Abrahamsen14h ago

Howdy Jason, I am curious how to increase my sales, I have a very specific photography art, I am on my 53rd year as a professional Rodeo Photographer. My style is very documentary. With my tight niche, do you have any suggestions to expand my reach. Thank you

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Jason Matias | Art of Selling Art8h ago

Its likely two fold: presentation and audience.

if you're not afraid of a little critical feedback, drop your website here.

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Terri Abrahamsen6h ago

Sure and thank you. www.terriabrahamsenphotography.com

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Bill Richards15h ago

$1.5M in student sales is wild.

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Jason Matias | Art of Selling Art8h ago

I want to add a zero to that

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Elena ( Olena) Kuzenko 23h ago

Hello Jason! I'm Elena Kuzenko! As an artist based in Ukraine, where the local art market is currently underdeveloped, what is your best advice for gaining visibility on the international stage? How can an artist effectively transition from a local context to building a recognizable brand and selling works to international collectors? Thank you!

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Jason Matias | Art of Selling Art8h ago

good question and I know a lot other international artists will benefit from my thoughts and tactics on this topic. thank you. will discuss on the call

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Estela1d ago

Yo creó qué es difícil vender aunque seas muy bueno como artista. Hay proceso que solo te lo da el tiempo y la experiencia, a no ser que seas un genio, qué son pocos a lo largo de la historia.

La única forma de vender es que tengas un buen manager

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Jason Matias | Art of Selling Art1d ago

I’ll have to translate this for the call

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Nikola Bozilovic1d ago

I'm super curious!! What's the one marketing thing you see artists overcomplicate that's actually SUPER simple to do?

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Jason Matias | Art of Selling Art1d ago

Reps. Artist complicate how they show up and show up less because of it. I’ll go into this more on the call

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Angela Anderson1d ago

Can you please explain what you mean by 'Reps'?

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Jason Matias | Art of Selling Art9h ago

I will on the call!

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Alina Vlady1h ago

Hello, Jason! I live in Ukraine. I'd like to ask for your advice on how and where I can sell my paintings abroad, if that's possible, of course.

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Zita Quentin6h ago

Hey Jason, I am a wildlife photographer and I would describe my work as conservation-driven fine art. I have been struggling with getting my work in front of the right audience. I have a decent following on social media (lots of other photographers and artists) but they are not there to buy. I am curious to hear your suggestions on where I should focus my efforts.

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BernieRaguin raguin13h ago
Translated from Français

Hello, do you think you could sell my portraits? Please take a look and see if you can.

Best regards

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Jason Matias | Art of Selling Art9h ago

I don't sell other artists' work (normally). I do teach you to do it for yourself.

PS - this approach to finding representation is never going to work.

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Ana Gonzalez1d ago

Hey, @Jason Matias .. thanks for doing this. 😃

I’m also open to commissions.

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Jason Matias | Art of Selling Art1d ago

... is that a question?

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Figueroa1d ago

Me podrías ayudar crear mi página web?

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