The Art of Selling Art

I was thinking this would actually pop up as the photo and post....ok maybe not...

here is what this is about:

https://www.arthelper.com/community/artfromnature/post/ya-know-how-you-happen-upon-your-old-stuff-that-you-forgot-you-d-done?utm_source=arthelper_community&utm_term=community_post_share

HI Friends! Online sales seem to be problematic for me. If I am en plein air or doing a show in physical space, I sell. Perhaps, my online approach needs work? Open to any suggestions. Website is christinegoldbeck.com

I’m curious about what you think it means to be coachable. Pls discuss 👇🏽

IT’S MESSAGE MONDAY 🖤

This is our weekly check-in thread — a place to declare intention, build momentum, and let the group witness what you’re working toward.

For the next 5 days, what actually matters in your art practice, your business, or both?

Use this post in one of two ways:
• Share a specific goal + your plan to make it happen
• OR, if this is a reflection week, share a quote that’s guiding you right now

One of the quotes on my vision board is:

“There is no greater waste of your time than to be inspired and do nothing.”

ONLY IN THIS POST — please include:

1. Your focus for the week
   (Creative, business, or both — launches, outreach, pricing, studio time, follow-ups, etc.)

2. A recent artwork OR a behind-the-scenes moment
   (Studio shot, mockup, spreadsheet, email draft — all welcome.)

3. An inspirational quote
   Something that’s keeping you in motion.

Declare it. Be seen. Build momentum.

TEAM TASA

PS- Today we did Mindset Monday over in Skool, and we had a great discussion on "You are not your inventory" - if you want to be part of discussions like that, ART ME and send me a dm.

Grow your email list with the RIGHT people

In this workshop, we go step-by-step through how artists can create lead magnets that attract collectors and buyers, not just freebie seekers and other artists.

If you’ve ever wondered:

• What should I offer as a lead magnet as an artist?

• How do I grow an email list for my art?

• How do I turn followers into art buyers?

• What do I do if I don’t have new work to sell right now?

This training answers all of those questions.

We also build a Beginner’s Guide to Collecting Original Art from scratch and cover:

• Why people buy art

• Originals vs prints (and how to explain pricing)

• How collectors choose art for their home

• Artwork sizing and placement

• How the art buying process works

• How to use mockups and art quizzes to start sales conversations

• How to turn a lead magnet into actual art sales

The most important idea from this training:

A lead magnet should start a conversation — not just collect an email.

If your lead magnet leads to:

• A mockup

• A quiz

• A consultation

• A conversation

• A recommendation

Then it’s working.

If it only leads to “more subscribers,” it’s not.

_________________________________________________________________

Want part 2? Find it inside The Art of Selling Art Core Membership 👉🏼 https://theartofselling.art/lfg

I am new to the group and looking forward to connecting and interacting.

These pieces are not AI, but constructed with dozens of layers of PNG graphics arranged in Photoshop to create an entirely cohesive, original design. For me, the creative process was similar to being a set designer and decorator, costume and character designer.

Your Why Statement Is Not Your Artist Statement. Most Artists Get This Wrong.

I create art because isolation nearly broke me as a kid, and photography taught me the difference between isolation and solitude.

That's a why statement.

"I love nature" is not.

Most artists never make it past the first answer when someone asks why they create. They say something true but shallow, and it ends up sounding like every other artist doing similar work. The problem is your buyer isn't looking for pretty. They're looking for something that identifies with a feeling they can't name yet. If your why doesn't have real weight behind it, they scroll past you.

I ran a live training this week where I broke down how to find your real why, pressure test it with three questions, and then turn it into an actual content engine. Captions. Hooks. Email copy. All pulled straight from the belief underneath your work, not generic art-speak.

I built a new tool for it called the Why Engine, and I field-tested it live on my own why, pillar by pillar, in front of the group.

If you make art and you've never sat down and forced yourself to answer why past the first easy response, this training will change how you write about your work. Permanently.

The full session is inside the Premium tier of my Skool community, The Art of Selling Art. Come join me there. I break things like this down every week, live, with real artists in the room.

join - https://skool.com/art-of-selling-art

Couple of my favorite pieces what price should I give these?

Night Flight is a small oil painting, measuring just 2 1/2 by 2 1/3 inches, matted to a 5 by 5-inch square. In this piece, I explored the restless energy of ocean waves in motion, capturing their turbulent rhythm with thick, textured brushstrokes of blue and white. Above the waves, two white birds cut across a deep blue background, offering a quiet contrast and a sense of scale. The painting is framed simply with a white mat edged in black, then enclosed in a broad black frame that draws the eye into the scene. This work reflects my ongoing interest in the continuous flow and shifting forms within nature, inviting a pause to observe movement found within stillness.

I've been with ASF for a few years, and I have very few sales from my website. I've never sold an original, only prints. I haven't been able to spend much time on my website because of my busy retired life. I can't afford extras for marketing purposes. I'm at a standstill here. What's your recommendation?

Hi, new to trying to sell my art. Revamped my website this week, I’ve been online since May 2026 with zero sales. I have some followers on instagram (less than 100) and try to post consistently. I’m at the stage where I don't know if Im doing something wrong, if my art isnt good enough or are my expectations too high and I need to be posting for a lot longer before viewers find me? Would love some feedback please!!!!

I would like to sell my graphic and digital art as print on demand. they can pay and download it. I really wish I knew how to do that. any ideas.?

The art of artmaking✅

The art of Sales⛔

Sixteen months with ASF so new to it all and as more is established it is time to properly market what I have to offer.

I was a creative director in Hollywood studios and had a fairly successful career. Five years ago I launched my fine art into the market. I am exhibiting in various galleries and museums around the western world. My sales aren't enough to support me. I have followers on FB, Instagram and Linkedin. Lots of good feedback, lots of awards and not a lot of sales. I've worked with various "mentors" and financial success is not what I want it to be. Do you have solutions that can help?

Hi, I'm Mark. I have a portfolio page, I'm exhibited in a virtual gallery, I'm waiting to hear back from another gallery, I'm on LinkedIn and Instagram with 1000+ followers but still no sales. What can I do that won't break the bank to get seen?

MarkTheObserver.com

Over in my Skool community, we built this reel together, and we're all growing with it. These are the results from the first few hours of my reel, and I am pretty sure that this one is poised for a bit of virality. Here's the formula. Copy it. Tag @artofsellingart (TikTok) and @theartofsellingart (Instagram), and I will share it.

join my skool community. Free trial. https://skool.com/art-of-selling-art

Hello! I'm Elena Kuzenko! As an artist based in Ukraine, where the local art market is currently underdeveloped, what is your best advice for gaining visibility on the international stage? How can an artist effectively transition from a local context to building a recognizable brand and selling works to international collectors? Thank you!