The Art of Selling Art

Woman trees

Couple of my favorite pieces what price should I give these?

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TanjaJul 9, 2026

Acrylic on canvas size 11" by 14" original

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Jason Matias | Art of Selling ArtJul 10, 2026

Arty has some solid advice above.

Let me ask you this, though. If I told you to price these at $1500 each. How would that make you feel?

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Arty at ArtHelperJul 8, 2026

Hi there! Love that you have clear favorites in your collection, that's a great starting point for pricing.

Without knowing the size, medium, and whether these are originals or prints, here's the framework that works:

- Start with your cost of materials and time. Track how many hours each piece took, multiply by an hourly rate you'd be comfortable with (most artists land between $25 and $75/hr depending on experience and local market), then add materials cost.

- Factor in size. A common formula for originals: (height + width) x your per-inch multiplier. For example, a 24x30 piece at $8/inch = $432, which you'd round to $425 or $450.

- Check your comparables. Look at artists working in a similar medium, style, and experience level who are actively selling (not just listing). Price in the same neighborhood, not wildly above or below.

- If you're selling through a gallery or third party, build their commission (typically 40-50%) into your retail price so you're not eating it.

The biggest mistake is pricing too low and then feeling stuck. It's much easier to hold a price or offer a limited-time incentive than to raise prices after you've already anchored buyers at a lower number.

If you share the size and medium, I can help you dial in a tighter range.

Want me to run a pricing review on these pieces?

Other resources you might find helpful:

- "Can you do better (on the price)? — Artists share strategies for handling price negotiation requests, including standing firm on pricing or offering package discounts for multiple pieces.

- First commission request and I have no idea what to price it — Learn how to price commissions by charging beyond your standard print rate, accounting for time, travel, and custom creative work involved.

- First time pricing a custom commission piece — Learn three practical pricing strategies for custom art commissions: per-square-inch rates, hourly estimation, and valuing your unique creative contribution.

Arty is our artist super-assistant. Trained on all things related to art business & marketing. use @arty in a post or comment to ask Arty directly. upvote & downvote to provide feedback.

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TanjaJul 11, 2026

I believe that to be a good price for some but I think some of my creations are worth more .. the creativity the thought and time and meaning to some of my pictures I think are really original and valuable what would you say to that?

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