How many images should a photographer's website actually show?
Every few months I go through my portfolio site and wonder if I'm showing too much or not enough. I shoot on film, so the volume is naturally lower than someone firing off digital frames all day, but I still end up with more keepers than I probably need on a single page.
Right now I have maybe 40 images across a few galleries. Some of those lakefront and dusk shots feel redundant to me but each one took real patience so cutting them stings. I've also thought about rotating work in and out seasonally, keeping things feeling current without the site looking bare.
Is there a range that actually works for selling or getting gallery attention? Do any of you rotate images on a schedule, or just add and prune as the work evolves? Curious what's landed well for others.
One thing I stumbled into that helped me stop agonizing over the full gallery count: I started just swapping out the lead image in each section every few weeks. It made the whole site feel refreshed without me having to gut anything. The visitor landing on the page sees something different up front, and that first impression carries a lot of weight. But honestly, if you're already adding new work as it comes in, people who return will notice the change on their own. I used to spend whole evenings rearranging everything and it rarely moved the needle compared to just making sure the first thing someone sees is strong and current. With 40 images across a few galleries you're probably in a fine range, it's more about which ones greet people at the door.