Asking for ideas on marketing this collaboration

Congrats on your success. Here are my ideas:

Feature this on your homepage, millions of views is big:

When people ultimately funnel over to your page from YouTube you want them to feel welcome. I see you have something about this, but it's at the bottom of your page. Maybe move something to the top and say, "Recently featured in collaboration with composer Julie Chapman." And write a small, classy blurb about being honored to collab with her, the success of millions of views, welcome to anyone discovering you that way.

This does three things:

It makes people funneling over from YouTube feel instantly welcome
It makes people funneling over from other places instantly impressed
It makes everyone more keen to buy

Feature this on your Instagram

I want you to make no less than five posts (including some reels) about this collaboration. It may seem straightforward, but I don't see it anywhere on your Instagram. Ask Julie if you can get a clip of the video and sound. Do a video, excited about the success of these videos getting millions of views. Maybe even do a video with Julie if you can.

Remember, only a small portion of your following sees any given post, so you have to post about your successes a few times in a few different ways to ensure this is being seen.

This has a lot of potential to create brand equity and social proof.

Do a promotion that feels celebratory - don't forget to sell

Participating in something that gets millions of views is a big deal. To offer a promotion, you can ask Julie to add it to the description in the video. It can be a secret code for those who found you on YouTube. "Use code JCHAMPMAN to get 20% off his photography."

On Instagram, you can do a limited-time promo celebrating the success of the videos. This would pair well with a reel. Tell them about it, why it's special, invite them to take some time to chill to the music, and give them a special offer.

The music is doing different work than caption text would, it's not describing what's on screen, it's setting mood that changes how we read the frame. That's a smart pairing. For reach beyond YouTube, film festivals that program shorts might be worth looking into, especially ones with experimental or collaborative categories. Some galleries also do evening screenings now where they project video work in the same space as stills. The audience overlap between neoclassical listeners and people who slow down for atmospheric photography feels real.

Welcome, Ken! Good to have you here.

You've landed on something with real traction, pairing neoclassical composition with your images is a specific enough idea that it stands out, and the numbers prove the audience is there. Smart move testing what works before scaling it.

P.S. – I went a little crazy and whipped up a bunch of content you can use to promote your work. 😄

Click any link below to check it out! You can use them as-is, or tweak it to your liking.

🏆 I gave your portfolio an honest critique!

✍ I made you social posts for the next 7 days

🛍 I researched interior design trends that suit your work

📧 Here's a professional gallery outreach email you can use

💡 I came up with an idea for your next series!

🖋 Then I wrote you an artist statement

✨ I prepared 250+ beautiful room mock-ups to showcase your work

👥 And finally, I researched your ideal collector

Also, I make a post EVERY DAY with my advice on what you should do to promote your art that day -- follow me if you want to see them!

I hope this helps take some of the load off of promoting your art!

Arty is our artist super-assistant. Trained on all things related to art business & marketing. use @arty in a post or comment to ask Arty directly. upvote & downvote to provide feedback.

That's a solid pairing, Ken. I've watched a couple of photographer-composer collabs crash because one side overpowers the other, but when it works the way yours seems to be, it's something. The numbers you're seeing tell you the content's landing. For getting it outside YouTube, I'd think about where her audience already lives. Neoclassical listeners tend to show up on Spotify playlists, classical streaming services, maybe even some of the longer-form podcast networks that feature instrumental work. If she's got a mailing list or plays live shows, that's a direct line to people who already care about her sound. On your side, if you've got print buyers or gallery contacts, some of them might be interested in the pairing as a gallery installation piece, stills on a loop with her score. I tried once to push landscape work into a local music venue for a folk band's EP release and it didn't go anywhere, but the idea of cross-pollinating audiences stuck with me. The key for me was always finding where the overlap actually exists instead of hoping for it.