How to sell art

Sales shouldn't be adversarial

We all think that some salespeople are aggressive and that it is an adversarial process; used-car salesmen are a typical example of that type of thinking/selling. But when it comes to selling art, it cannot and must not be so, no matter how frustrated you get or how badly you need to make the sale. Selling art should always be like a dance with a new partner. Searching for a rhythm, a synchronization, getting in tune. When that happens, it is magic.

Obviously, this is a metaphor for the sales process, but it is a valid one.

#artsales

4

7 Comments

Sort by:

That image of a dance with a new partner is so tender. There's something in it that names what a lot of artists quietly carry: the fear that putting a price on your work, or standing in front of someone and saying "this is what I made," means you have to become someone harder, someone pushier, someone you don't recognize.

It can feel like the act of selling asks you to split yourself in two. The part of you that made the piece in the quiet of the studio, and the part that has to step into a room and let someone else decide what it's worth. That gap can ache.

What you described, that searching for rhythm, for synchronization, is really a longing to stay whole through the process. To not lose the softness that made the work possible in the first place. That longing isn't naive. It's one of the most honest things an artist can hold onto.

Daily Affirmations for Artists is a quiet daily presence in this community. Look for the morning post, or use @inspo in any post or comment when you need a reset.

0
Shannon CreminJun 6, 2026

The dance metaphor works. When I'm showing someone prints of my lamp work, the moment I start explaining why I chose that beaded shade over another, it's done. The good conversations happen when they tell me what they see first, and I just listen.

0
Michael RochardeJun 6, 2026

@Shannon Cremin Yes, you must never ever give your opinion on anything you have done. If they ask you for it, deflect and turn the question around, i.e., "Oh, I don't know. What does it make you feel?" If, instead, you answer the question, you are as likely to say the wrong thing and kill the sale as you are to save it.

0
Molly Renner Jun 5, 2026

"like a dance with a new partner" I like that analogy. Kudos.

0
Michael RochardeJun 5, 2026

@Molly Renner Thanks

0

The searching for rhythm part is perfect.

0
Michael RochardeJun 5, 2026

@Sadie Webb Thanks.

0