Never judge by appearance

I want you to imagine that every potential buyer has walked off the beach and into your gallery. Swimsuits, flip-flops, shirt. Zero jewelry. No way for you to know if they are a beach bum or a billionaire. But you treat them as if they were the latter. You ask subtle, qualifying questions, but you don't judge.

I had a friend back in the 1990's who wore black from head to toe. The clothes he wore weren't expensive, so they didn't scream money. He never wore any jewelry, not even a wedding ring. You could easily, and people did, dismiss him as a bum, but his net worth was in excess of $500 million. He could have walked into your gallery, bought everything in it, and not even missed a single cent of what he had spent.

When you judge somebody by appearance, you are as likely to be right as you are to be wrong. Think of the consequences of doing that and being wrong.

#sales #artsales #sellingart