How to sell art
(edited)

Being Liked!

I've come across many people with a compulsive need to be liked. They feel that they have to fill every silence with meaningless chatter, thinking that will make them more likable, but it comes across as desperation and insecurity. If they only understood that the way to be liked is to be interested in the people they meet and continually ask questions about who they are, where they live, what they do, what they are interested in, etc.

As salespeople, our main job is to ask questions. Those questions are leading directly to closing the sale. We ask questions to get the prospect talking and to help them visualize what it will be like to have a particular piece of art hanging on their wall, in their home or office. We ask them to buy, not directly, but indirectly by giving them a choice.

"Are you going to take it with you today, or would you like us to ship it?"

"Will you be paying cash or using a credit card?"

"Are you thinking of this for your office, or for your home?"

By asking questions, we are showing interest in that person, and they appreciate it because they get the opportunity to talk about themselves. It stops you from being a salesperson; it makes you a human being.

#artsales

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Molly Renner May 18, 2026

Good post.

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Michael Rocharde6d ago

@Molly Renner Thank you.

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