How to sell art

Art doesn't sell itself!

Yes, there are exceptions to the rule. Many years ago, at a gallery in a shopping center in Hawaii on New Year's Eve, it was so dead that the only person working the gallery had fallen asleep at his desk. He was woken by somebody kicking his foot. When he opened his eyes, he saw a man who said, "I want to buy that painting." The man pointed at a large canvas hanging on the main wall of the gallery. The salesperson blanched. "It's $3.1 million, Sir," he said, expecting the man to walk out immediately. "It's an original Dali. If you've got the provenance, the money's not an issue." And yes, they had the provenance, the man bought the painting, and it had sold itself.

That's not how it normally works, and it's definitely not what you should expect. Selling anything requires effort, whether it's your own piece or someone else's, so be prepared to take the time and expend the energy. You'll be grateful you did.

#sales #artsales #sellingart

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