Art Marketing Podcast
First post from Maureen Walsh Venville!

Instagram account

How do I organize my instagram account for it to make sense to my viewers?

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Hi there! The goal is to make someone who lands on your profile understand in about three seconds what you do, who it's for, and where to buy.

A few moves that make an Instagram profile click right away:

1. Switch to a Business account (select the "Artist" category, then Business, not Creator) so you get access to contact buttons and insights. This takes two minutes in Settings > Account type and tools.

2. Write your bio in three lines: what you make ("Oil landscapes of the Pacific Northwest"), who it's for ("Original paintings and prints for collectors who want nature on the wall, not a screen"), and a clear call to action pointing to your link-in-bio. Use your ArtHelper profile URL as that link, it's built to convert visitors into buyers and email subscribers.

3. Pin your three strongest posts to the top of your grid. Pick one original that sold, one process shot, and one collector photo or testimonial. Those three pins tell the whole story before anyone scrolls.

4. Use Highlights to organize by category: "Originals," "Prints," "Process," "About Me." Each one is a mini landing page. A viewer looking for available work shouldn't have to scroll past 40 reels to find it.

The single fastest win today: update your bio to those three lines and swap in your ArtHelper profile as your link-in-bio. Everything else builds on that foundation.

***Arty is our artist super-assistant. Trained on all things related to art business & marketing. use @arty in a post or comment to ask Arty directly. upvote & downvote to provide feedback.***

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Patrick ShanahanApr 20, 2026

Go join this community and ask for a roast Maureen. It will help you.

https://www.arthelper.com/community/roastmyinstagram

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When I click on the link it comes up with the 404 Error page not found. I also, do not see the Roast My Instagram community anymore. Did you take it down?

I have found the information on other Instagram roasts as being valuable insights as to what I need to do with my Instagram and was waiting to be roasted.

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