Art Fairs
(edited)

First Art/Craft Fair

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I just completed my first craft/art fair this past weekend. First, it was so much fun getting to meet talk to so many interesting people. As for the results, they were mixed. And because I am a first-timer, I have no benchmark to compare to. So I thought I would ask folks for input here. This was a relatively small event with 14 or 15 craft/art vendors and a half-dozen food vendors, and live music. On Saturday I sold one $175 medium-sized print and a number of smaller prints, cards, photo magnets and photo stickers, making a total of $365. Enough to pay the $200 space fee for both days plus a little. On Sunday, although I had lots of lookers and plenty of praise about my work, I had zero sales! The day 2 crowd was definitely different, with more young families with kids and people there to drink. Please weigh-in with your experiences.

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Covering your booth cost on day one and getting to have all those conversations about your work? That is a win. The fact that someone walked away with that $175 print means your art connected with a real person in a real moment, and you cannot put a price tag on that confidence boost.

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Thanks for your insight. It makes me feel better.

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Rick DecorieMay 5, 2026

Art shows are fickle. It is not uncommon to have no sales on one day out of two. With the size of your work, I would suggest trying a straight out art show. If you do arts/crafts shows, stick with smaller items as they sell better at those usually. A word of advice though; never display your art on the ground as it gives the impression you don't care about it. Talk with other artists as much as you can. You can pick up a lot of tips from them.

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Thanks for the input. The art on the ground was older photos taken out of the area. Most had been hanging in my home, and I was just looking to get rid of them. But it makes a lot of sense that it implies that I don't care about them. I do have one more smaller display rack. I'll bring that to the next show and put them in it to keep them off the ground.

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That tip about never putting art on the ground is one I wish someone had told me earlier. I did a small outdoor market my second year and propped a few watercolors against the table legs because I ran out of display space. Nobody even glanced at them. The ones at eye level sold. Talking to the other vendors is such good advice too, I learned more from those conversations than from any online course.

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Nice looking setup. Great ROI for day 1. Plus meeting scores of people and getting feedback. That makes it worth it to me. For your first time?? - great win! Keep doing it. And I agree about prints on the grond. Keep everything up. I have a very small art display rack that people would have to bend over to look through so I didn't like that and used the excess table covering to cover my bin and put the rack on that. It brought it up to easy looking for people. We are a creative bunch! We can think around the negatives, right?? Congrats on your first show!

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Thanks Sharon! I've signed up for a total of 16 events this year, including 4 juried that I was accepted to, so will certainly continue to do it.

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Good luck on all of them! You're off to a great start!

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WOW! you are on your way. I only hope I can do half as well...

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I agree that outdoor craft shows are fun. However, in my experience, I would rate these events as poor for sales. People like to look. The event is an excuse to get out of the house on a nice day. I get a lot of positive comments, but I'm lucky if I make my space fee. Then of course, there is the weather to deal with. Too hot, cold, wet, or windy, and people will not come. Other large events might conflict with the show date, reducing traffic. If you want to try it again, choose a show with at least 50-100 vendors. People are more likely to follow a larger crowd. Choose a piece or two you can tell a story about and talk to every browser that stops. I find I never have a chance to sit for very long. I have more success at indoor shows in the fall when people are shopping for decorations and gifts.

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Thanks for the input. My next show, at the end of this month, will have around 60 vendors. So I'll see if that makes a difference. And I do have one end of the year show aimed at Christmas shoppers. In terms of picking a piece or two to tell a story about, that actually happened organically. I had a large print of the picture below displayed. It drew the most attention, with folks asking about it. I was able to tell them the story of hiking with my daughter and her little dog. And how we didn't even see the bear at first, but her dog ran right up to it and started smelling its leg. The bear looked down, realized the small dog was no threat, and went right back to eating. My daughter yanked the dog away, and hid behind a tree, yelling at me to put my camera away and get behind the tree with her. The bear eventually wandered off and went for a swim in the reservoir behind us. Later, back at the trailhead, a ranger told us that the bear and its mom had been hanging out in the area. And that we were all super luck that the mom, who was very likely watching from the brush nearby, didn't feel her offspring was threatened and come running out to protect it.

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The "lucky to make my space fee" part hit close to home. I did a handful of outdoor markets early on and had the exact same experience. Tons of lovely conversations, almost no sales. Eventually I realized those events were better for me as practice talking about my work than as actual revenue. Did you find the weather piece made a big difference in foot traffic for yours?

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Yes. The weather is a problem. If it rains like it did today, the event might be closed. If it remains open, traffic dies because people will find other things to do. If it's too hot or humid, people stay home. I usually go to an event before I decide to invest in it. I watch what people are doing, or more importantly, not doing. Outdoors shows usually have food trucks and music to attract people. I see more people using the event to get out of the house on a nice day than buying anything from any vendor. The cost in money and time to set up at outdoor shows isn't worth it to me, so I only attend indoor shows held from September through December. In my area, High Schools are doing indoor shows for fundraisers for student organizations. People are willing to attend, shop, and buy since the event supports the kids. Holiday shopping and home decor are big this time of year, too. Most will accept new vendors in Jan-Feb and let you know if you got into the show by April or May.

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Translated from Português

Congratulations on the initiative! Sometimes we need to break routines and step out of our comfort zone. You always gain something, and nothing beats human contact. Wishing you much success and resilience.😊

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Thanks!

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So true about the human contact part. That was my favorite thing the first time I sold at a small fair, just watching people react to the work in real time. Even the conversations that didn't lead to a sale taught me something.

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Translated from Português

It's always the part I like the most about fairs. 😊

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Hi Iam just getting into doing shows again after 40 years of running a small custom art company. I paid my way through collage doing them and made a lot of great contacts in the process. My one takeaway from back then is to try to focus on juried shows and shows that are sponcered by artist guilds and clubs. They seem to attract more serious buyers. Some arts and craft fairs are great, but most are very hit or miss. Congrats ! and keep it up! You never know what it can lead to.

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Thanks for the help Jeffery. This show and the one I have at the ned of this month aren't juried, but I have four (2 summer, a fall, and a winter) juried shows coming up. All are in the same area where I live. So we'll see how I do at those.

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Good luck!!!

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Jeffery - got any tips on how to make it through the jury process? I have had zero success there

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Each show is very different, depending on their market. try to take a look at the press from previous shows, and submit the work you feel fits best. They usually seem to fallow a pattern. Also I am learning that with all of the modern digital submissions, they all seem to have slightly different rules (for file size, labelingand formatt ect.) Pay close attention to these. I am learning all of this and have goofed it up a couple of times it is new to me. Best of luck!!!

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Good information!

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NIce setup! I haven't done a show yet, but am thinking about it.

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Thanks.

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Same here... nervous to take the jump!

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The up front money is nerve-racking for sure.

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It's a sizeable upfront investment. My mother was a talented watercolor painter and my father carves decoys. They did many shows over the years and talked about the amount of effort on the front end and back up too.

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me too. Have been dragging my feet on doing that

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Petra WindMay 10, 2026
Translated from Deutsch

I've had the same experiences as well. I've been attending such exhibitions for about ten years with my original oil paintings and have sold either one—usually none. That's the sad reality.

Nevertheless, I wish you better sales in the future!😄

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Thanks!

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Malcolm TurcotteMay 15, 2026

Ten years of showing up and mostly coming home with the same paintings you brought. I know that feeling. I did photography fairs for a long stretch where the only thing I sold was a greeting card set, and even that felt like a miracle. The fact that you keep going back says more about the work than the sales numbers ever will.

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Well done! I will be following suit in this coming year. Good Luck on your journey

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Good luck to you too!

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Wild Western ArtMay 7, 2026

What a great start this is. I have found the feedback has been wonderful for me to fine tune my work to the buying guests. I no longer participate in shows, but I used to spend the month of January at a national livestock event with my western art. It was a blast meeting people and selling lots of art. It built my confidence and it always surprised me at what attracted different buyers. My best times was always when folks come to the rodeos and had to walk by my booth to get there. Keep up the good work and 16 events is very ambitious, but worth while! Good luck!

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I find what people actually buy very interesting too. In most cases it's not the pieces I would have expected.

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Bill RichardsMay 13, 2026

Saturday sounds like a genuinely great day, and the fact that the Sunday crowd was mostly young families and people there to drink explains everything. Different audience, different energy. You showed up, you sold, and now you know what to expect next time.

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Thanks.

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You’re out there, showing off your work proudly and it’s a lovely setup! Takes a lot of confidence to just get out there so major kudus, friend. To have folks stop and look/talk about your work - It’s a win! 🤗

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Thanks for the kind words.

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I have only participated in one art show, albeit a pretty prestigious one. Suffice it to say that it was an election year, people's wallets were duct-taped shut, and despite many, many kudos, I sold only $1200 over the course of three days. However, the silver lining was the connections I made. Thanks to that art show, I was invited to do an exhibition at a local medical complex in two locations, and the sales from that helped a lot. Plus, this is turning into a repeat event for me.

Also, I made another contact at the Winter Wildlands Alliance, which has allowed me to contribute to a worthy cause and earn PR in return.

I guess what I'm saying is that, as Patrick hammers us with, marketing can be done in many ways. Consider your art shows to be a marketing cost.

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Thanks for sharing that. I think I am looking at is as both marketing and a way to meet more of my neighbors (since I'm only doing show that are relatively close).

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Looks like you had good weather for it too.

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Saturday was perfect, in the 70's. Sunday started out on the cold side, with rain threatening. But the sun ended up coming out with another 70's day.

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I think your experience is similar to mine. The best you can do is gain their contact info for future marketing. I've found displaying pieces in brew pubs and restaurants. Leaving them up for a few weeks usually produces sales. I've had these shows producing leads with other. The cost is low and the protected from weather. I usually give the business a small print as a thank you.

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Sounds like a good idea.

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Thanks for sharing. I've been thinking about doing a show but haven't gotten serious about it.

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It definitely takes a lot of effort. Just be sure it's what you want to do before jumping in.

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I sure will.

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Mary PlandingMay 7, 2026

Selling anything is a WIN. Selling many things is great! And for first time out -- AWESOME. Especially in these downward economic times. And if you didn't sell anything the next day but made emotional connections - MORE WINS! Keep GOING!

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Mary, thanks for the encouragement.

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Translated from Français

There are always great encounters at this kind of event.

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There were lots of them this time.

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KBPetrilloMay 6, 2026

My first show is at the end of March. i read the article in the vault about a show. I will do a give away and quick portraits. I spend 65$ for the both and its only one day. I need help setting it up and have a few family. and friends to help. The vault article said that if you got some emails and didn't even sell anything, its a success. I think that your work has got to be very salable and you were sucessful. I have been to local small venues and helped out family and friends, showing a little too but not really much in 14 years due to medical reasons. I have sold very little in the past 8 years. so I feel like I am starting over.

The arts and craft fair, will be fun, but I have other opportunities that have opened up. Ive been asked to do an after school program. Its something I have experience with. Photographers can do things like this too. Local community colleges and BOCES might have a place for you to teach beginning photography. Any way to get your name out. Local shows too.

Sounds like you have a lot of energy. If you haven't read the article on art shows, I recommend it. Good luck, or should I say, Break a leg?

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Thanks for the kind words. And good luck to you with your endevours.

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baharertenMay 6, 2026

goodluck hopes all goes well

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Thank you.

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I wish i had more energy to do these again.

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I know what you meet. Getting ready wiped me out. The fair itself wasn't too bad. I'm hoping that after this first one getting ready will become easier on all of the upcoming events.

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Bill RichardsMay 5, 2026

That Saturday crowd really showed up for you. $365 at your very first fair, and you covered the booth cost on day one, that's a solid start. Sunday crowds at those events can be so unpredictable.

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Thanks for that. It's good to know what I experienced isn't unusual.

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Hugh BurdenMay 5, 2026

If you can afford to take a loss then art fairs are great. It is fun meeting people, chatting. They are also good at focussing (pun not intended) on producing pieces to a deadline, good for feedback and self reflection. If one ever breaks even or makes a profit that is a bonus. Both are unlikely if one priced the actual hourly work at commercial rates, say in the range £50 to £200 per hour (UK). You have done well to sell one photograph but the main take away is how much 'fun' was it overall and can you afford to take the financial loss risk.

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Thanks. And that all makes sense. I'm really doing it more for the fun. And only displaying my local work, hoping to motivate folks to get outdoors themselves more than anything. I knew going in it was going take multiple years to break even (if I ever do), and I am OK with that. If I can cover the space fee, meet and get to know other locals, then I'm good. Anything extra is a bonus. It's kind of like fishing. I have a great time whether I catch anything or not. A fish or two are the bonus.

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Rick Baker Art StudioMay 4, 2026

I would be happy with $365. Too bad about Sunday. My wife and I did one on Saturday and it had 170 vendors and a good crowd. However, we did not have a good location. A lot of lookers and i did sell one painting, which always feels good. We having another one coming up June 6th. We knwo this venue and the people is draws. It is more art centric and people seem to buy more.

Nice setup. Are you using a mesh to hang your pictures on? The ribbon is a nice touch. Looks nice a warm. We were in the mid 50s with a breeze.

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Thanks for the input Rick. And believe me, I was thrill with the $365. My goal was to at minimum pay for the booth space. And like you said, it felt really good to sell the one larger print. I'll be at another one at the end of this month, and although I've never been I've been told it is more art centric too with a good draw. One of the issues from the one I just did is that there were a ton of other things going on in the area this past weekend. Weather was ideal, in the 70's on both days.

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Translated from Deutsch

Wow, congratulations on your first art fair! That takes a lot of courage, and it sounds like a wonderful experience. Selling a piece for $175 right on your very first try is fantastic – a huge success! Don’t worry that you don’t have a point of comparison yet; the main thing is that you dared to go for it. By the way, your booth looks great! Out of curiosity: Which piece did you sell? Your art is beautiful.

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Thanks for the kind words. The piece I sold is a 20 x 30 inch print of Autumn Cabin...

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