Art Fair Experience

Thought I'd share our recent experience at the Brighton Art in the Park event a couple of weeks ago in Brighton, Colorado.
My partner Michelle and I had a booth at this same event two years ago, so going in, we knew what to expect and what not to expect. Last time, we only showed my work. This time, we had both of our work to share, and we felt stronger for it. The two of us make photographs together but have different perspectives.
We made a single sale of one of Michelle's matted, unframed photographs to a young woman who was there with her mother, looking for artwork to decorate her new apartment. We thought it would be great to make more sales, but we didn't have high sales expectations. We priced our work fairly, with a small discount for the art fair. I didn't hear any complaints about pricing. Part of why we wanted to do this was to dip our toes into the water (a second time) - the Brighton Art in the Park event was very affordably priced. The art fair let us see how people responded to our work, get a feel for how the mechanics worked, and simply get out of the house to share our work with people. This will make it easier to move up to bigger art fairs if we are so inclined.
Participating in the event also forced us to print our work, which is a different animal than simply sharing it online. When people see the work in person and respond, or when they see it from the other side of the promenade and it draws them closer, that told us something.
Two other photographers were at the event. We were told that our work stood well above the others. We did get a couple of people who seemed seriously interested. A number of people took a business card. One person said they'd take measurements of a space they wanted to fill at home while eyeing a particular photograph - a large 31"x71" piece that I decided to haul out there at the last minute.
So, overall we feel it was a win. Part marketing, part participating in the local community and interacting with people, part inspiring ourselves to make prints, and so on.
As for the setup we had, it consisted of this:
10x10 GetUndercover popup tent (Amazon)
3 track light tracks and 9 spotlights (Home Depot)
1, 12V LiFePO4 battery and 500 W inverter to power the lights (Amazon)
2, 2'x4' folding tables (Home Depot)
2 metal easels for displaying "Hero" prints to bring people in close (Hobby Lobby?)
1 bin for bin prints (Amazon)
9 room dividers for displaying prints on (Amazon - over 10x cheaper than ProPanels)
4 sandbags for keeping the tent earth-bound (stakes were not allowed)
1 Square card reader
1 tablet for taking payments
Zip ties, paracord, scissors, basic tools, duct tape, and gaffer tape.
We had about 20 large metal prints there, which we had from previous showings (we have both had a presence in local galleries previously) or which we had recently printed through White House or Bay Photo. Both did great work. I had one piece (on the easel on the right in the photo) taken recently at the Valley of 10,000 Smokes in Katmai NP in Alaska; it was printed, matted, and framed in a Larson Juhl frame that Michelle had from previous supplies (she was a portrait photographer for 18 years).
So, we invested some $$$ in prints, knowing we'd more likely sell bin prints, but we wanted some for ourselves and for a partnership we are developing with a local realtor. So, the investment was worth it.

















