Vertical is eating the world and I'm not sure landscape shooters should care
Here's my hot take: the push to make cameras default to portrait orientation is solving a problem that doesn't exist for anyone actually printing or exhibiting their work.
I shoot Blue Ridge ridgelines and Shenandoah valleys. Horizontal is how those scenes breathe. When I frame vertically, it's a deliberate choice, maybe to emphasize a single tree trunk or a waterfall's drop. It's never my default, and I can't imagine wanting my camera body to assume otherwise just because phones scroll that way.
But here's where I have to be honest with myself. I spent years selling almost nothing. The work that finally started moving was the work people actually saw, and people see things on their phones now. Vertical. Full screen. Thumb stopping. I've watched fellow photographers pivot their entire composition style to fit Instagram and TikTok dimensions, and some of them are doing better commercially than I ever have.
So maybe I'm the dinosaur here. Maybe clinging to horizontal as the "real" orientation is just nostalgia dressed up as craft.
I'm genuinely torn. If you're selling art in 2025, has vertical changed how you compose, or is it just a crop you deal with after the fact? Change my mind either way.
I read a Substack article yesterday titled "The Digital Fig Leaf," and while the starting point of the piece was a different theme, the content parallels your question.
Must artists, of any stripe, shape their work to fit the algorithm (or format) to be seen—and hopefully supported—in a world where screens, not galleries or books dominate.
It's an old question, do we create for the market, or do we conform to it to be seen?
I'm torn too.