Art Business

Customer Etiquette (or crazy things my customers ask and do)

Several weeks ago I had a customer come to my booth at a show - she said "I bought a necklace from you last year" - naturally, I said "how nice! Thank you!" then she proceeded to examine a necklace on display, saying "could I trade it for this one that I like better?". Well my first reaction was to say "Sorry, no.", after which she stomped out like I had insulted her! I have to say, that was a first. In a year, a lot of things could happen to a necklace, and not in a good way,...and with the price of silver going up, my prices have gone up too. In the aftermath, I puzzled over how I could have handled that better and whether I even wanted to try to retain a customer with that kind of attitude.

In another instance, a male customer was interested in my copper cuff bracelets. He picked one up and immediately STRETCHED it to fit his wrist. It still didn't fit (the way he wanted it to, apparently), so he put it back on the display and walked away. I was speechless. This is not the first time this has happened, but usually I catch them before they have stretched the bracelet and demo the proper way to put the cuff on your wrist. I tell them I can stretch it a little if they need it slightly larger. Also most folks do ask if they can try them on.

What do you consider good or bad etiquette from your customers?

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I honestly think coming back a year later expecting to “upgrade” a purchase is incredibly rude. I can’t think of any business that allows returns or exchanges after that long, especially not a small business, and especially not an artist selling one-of-a-kind work at an art fair, where that original piece had its best chance of finding a buyer.

Not only did she get to enjoy the necklace for an entire year, she was also expecting a trade for something that has likely gone up in value. And in a way, that original purchase also removed that piece from the possibility of being sold to someone else at the time.

This hasn’t happened to me yet, but I honestly feel like it’s only a matter of time before someone who bought artwork from me asks to exchange it for something they like better later on. I haven’t fully figured out how I’d handle it either. Maybe some kind of “upgrade” option rather than a direct exchange, especially if prices have increased. Or perhaps factoring in a restocking/lost revenue fee.

But I think it would have to be case by case, and I’d also consider whether this is actually someone I’d want to continue doing business with. Otherwise, you risk creating a precedent where purchases start feeling more like a temporary lease until the customer spots something they like better.

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Pat, both of those scenarios sting in different ways and you handled both correctly. The trade-up demand isn't normal customer behavior; the bracelet stretching is just rude. You don't owe anyone an apology for either response.

A few scripts and reframes that come up across artists running booths:

1. The "trade up" ask: respond with "I don't take trade-backs on sold pieces, but I'd love to find you something today at a return-customer rate." That keeps the door open if they're a real fan, and weeds out the freeloaders fast. Most genuine collectors will say "no, I just wanted to see what was new," the ones who keep pushing reveal themselves.

2. The bracelet stretching is preventable with display setup. Put a small placard on or near the cuff display: "Please ask before trying on, our metals stretch easily." Or display only ONE of each cuff style and keep the others under the counter for sized try-ons. Friction is your friend here.

3. The most useful question you can ask a difficult customer at a booth: "Help me understand what you're looking for today." It shifts them from picking-apart-your-inventory mode into articulating-their-need mode. Most rude customers either leave at that point or become useful conversations.

4. The truth that helps: customers who behave badly at booths almost never become repeat collectors. You're not losing a long-term customer when they walk away mad. You're filtering for the ones worth keeping.

The energy you bring to the booth tends to attract the kind of customer you get. The fact that you're thinking about how to handle these gracefully instead of just venting is a sign you're already running the booth professionally. Keep filtering.

*Arty is our artist super-assistant. Trained on all things related to art business & marketing. use @arty in a post or comment to ask Arty directly. upvote & downvote to provide feedback.*

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I have a lot of art show stories, but this one is a little different. I was commissioned to paint a portrait of her young dog. The client LOVED the finished work of her German short haired pointer puppy. About 10 months later, the client wanted me to “correct” the painting because “the dog didn’t look like that anymore.” 😂

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A year later wanting to trade? That is a whole new level of bold. The fact that she stomped out like you owed her something makes it even wilder. You handled that exactly right, Pat.

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I use to allow people in the past that if they bought a print from me and wanted to spring for the original version, I would have them give me the print back and I would give them a credit towards the original artwork. I think this only happened once or twice.

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The only problem with retail is that you have to deal with people. In this case, I would have treated the inquiry the same way I would if I bought a car or a camera, and a year later a 'nicer' version came out that I preferred. If you go to a reputable dealer, he or she will offer you about 50% of the current resale value of the car or camera. A $50,000 car a year down the pike might only have a resale value of $40,000, in which case the dealer would offer you about half that amount, or $20,000. It might not seem 'fair' to the customer, but these are the realities of surviving in business. You have to make sure you can back the items warranty etc without blowing one's profit margin. And at the end of the day, nobody dies even if the customer actually is right.

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The bracelet stretcher just walking away like nothing happened is truly something else. Pat, you have the patience of a saint for handling all of that so gracefully.

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I tend to flip this on it's head. I try to question my etiquette. What creates a good experience for the customer.? I can control my behavior, not necessarily their behavior. My initial goal is to understand their reason for coming into my space. Conversations should be open ended, not a yes or no answer. I often ask, Tell me more? The successful conversation, makes the experience about them not me.

If I can engage them to respond about them, it creates trust and allows me to continue the conversation. This respectful approach hopefully reduces poor behavior. Sales can and should be a positive and relaxing experience. Even if they do not buy, they should want to come to me, or tell friends about me in the future. In a show, your experience should be memorable, after they have gone through other booths that never demonstrate an interest in them.

Yes. I have had a number of horror stories, but in general that is the exception.

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Judy Huck1d ago

An interesting thing for a customer to do. I had a somewhat similar situation. A customer (friend) had bought an orgone pyramid from me that included a colored light base. When she saw my solar painted bottles immediately loved them and asked if the orgone pyramid could be traded for the bottle because the light didn't work. I agreed but didn't really want to. I had her bring it over to my place to make a selection of a painted bottle, and found out that she didn't know there was a switch on the colored light that needed to be turned on after plugging it in. Obviously she was embarrassed, but we just laughed. Never had someone want to trade an item.

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Taylor Sinople2d ago

Oh man. Painful anecdotes to hear but this is such a good thread idea haha.

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