Too many size options on my website might be scaring people off

I recently added a few new pendant and ring sizes to my online shop and noticed something weird. My page views stayed the same but fewer people were actually completing purchases. It got me thinking t…

Splitting my website by product type or keeping it all together?

I sell silver and turquoise jewelry, but I've been experimenting with having some pieces cast through a different provider and others I finish entirely at my bench. The cast pieces have a slightly dif…

Starting from almost zero on Instagram with handmade jewelry

I finally got serious about posting my work on Instagram and realized I have maybe 40 followers, most of whom are friends who politely like everything. My pieces are small silver and turquoise rings a…

Has anyone here actually gotten sales from Instagram ads?

I've been going back and forth on whether to put money into Instagram ads for my jewelry. Most of my pieces are silver and turquoise, small rings and pendants inspired by desert plants around the Sand…

Where are people actually selling handmade work right now?

I finished six new pendants last month and then sat there staring at them on my bench like, okay, now what. Albuquerque has a decent craft market scene, but a lot of the booths near me are candles, ba…

How do you pick a website platform for selling handmade jewelry?

I've been selling at local markets here in Albuquerque and through Instagram DMs, but I know I need an actual website. The problem is there are so many options and I can't tell what actually matters f…

Figuring out the right mix of jewelry photos vs personal posts

Last week I posted a close up of a bezel I actually didn't completely mangle for once, and it got maybe a handful of likes. Then I posted a blurry photo of my sketchbook open next to my bench with a h…

Instagram reach tanked after running paid boosts, anyone else?

I ran a couple of paid boosts on Instagram last month for some new turquoise pendants I finished, and honestly my organic reach has felt worse ever since. Posts that used to get decent traction with m…

On camera vs voiceover for showing jewelry process

Last week I filmed myself setting a tiny turquoise cab into a bezel and couldn't decide whether to talk to the camera or just narrate over the footage later. When I'm at the bench my hands are covered…

My Instagram follower count bounces around every single day

I finally started posting my work consistently, mostly close up shots of bezels and finished pendants on my bench. Gained about 40 followers over two weeks, which felt great. But now the number just w…