ArtHelper AI
Art Marketing Podcast
Patrick Shanahan

The Artist's Guide to Instagram Live (Even If You Hate Being on Camera)

100 million people watch Instagram Live every day — but almost no artists use it. That's a massive opportunity hiding in plain sight. In this episode, I break down why Live is the most underused marketing tool for artists right now, how to get started with just your phone, and the gear and tactics that let you level up when you're ready.

In this episode:

• Why going live is the ultimate "proof of real" in the AI age — the one thing you can't fake
• The stats: 10x engagement vs. regular posts, plus front-of-Stories placement
• The graduated fear ladder: Practice Mode → Close Friends → Public
• Phone setup, pinned comments, scheduling, and the 3-second hook
• How to go live from your desktop for free with Instagram Live Producer
• StreamYard and Restream for multistreaming and rebroadcasts

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18 commentaires

Trier par :
Linda Wagneril y a 5j

Sorry for the lag in response time, Patrick. I was traveling and not able to get to work on this very fear-filled endeavor. Today I am back and pondering what I can do LIVE. I have some ideas rolling around in my head. I am going to do it 🥴

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Rock/Soul/Landscape ArtistMar 24, 2026
What's your advice on using Auratarc.com for 3ETH for NFT
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Patrick ShanahanMar 24, 2026
Don't.
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Anna.JohanssonMar 20, 2026
Feeling so insecure about anything going public. I have never even been part of an art community before. Just me and the solitude of my studio. Don't know if this is the right place to post my doubts. Or, perhaps just keep going and the hurdles will get less intimidating. What if nobody likes me and what I am doing and I become an outcast.
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Linda WagnerMar 15, 2026
Ugh I KNOW I need to do this! It’s like there is a heavy iron chain around my ankles holding me back from doing this. (Besides the fact I hate seeing myself on camera. Doesn’t matter that I can do theater, that I can sing on stage. THIS feels different. I KNOW I have to just jump off the friggin cliff, Patrick, but I just never get there. So if THIS IS THE THING that will get me there……. Well. Okay.
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Patrick ShanahanMar 15, 2026
How can I help you do this Linda? You got this...
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Linda WagnerMar 15, 2026
Well, I just watched you podcast on this. It was great and got me feeling a little bit braver. I have even gotten so far as getting ArtHelper to give me a monthly plan for doing a weekly live reel; complete with ideas for subjects, settings, time and how to use the live reels for regular reels, etc. So I am busy planning it out. I may need a nudge so I don’t remain in “planning mode” or as I like to call it more accurately, “creative avoidance” so I actually get to the DOINGNESS of it. I also LOVE your idea of going live with a group of ASF folks so we can all comment and help one another. Such a great idea!
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Patrick ShanahanMar 16, 2026
This community is a perfect place for organizing that too. If you put out a call I will amplify it. This week Linda!
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April Art StorefrontsMar 6, 2026
Love this episode! It will set you up for the next second art selling hype 🔥
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Patrick ShanahanMar 5, 2026
Likely helpful to share a link: https://youtu.be/zr1HN5v9XqU
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Patrick ShanahanMar 5, 2026
Okay, straight up. Anybody that is struggling with going live on Instagram can now get help directly from me because all I want you to do is do it.

So if that's you, chime in below. 👇
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Suzanne Grippi ArtMar 6, 2026
Okay I will be honest... this is me. I am getting in front of the camera more but live... fear of the ums and dead air. The statement about it being the ultimate proof of real.. Time to push beyond..
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Patrick ShanahanMar 6, 2026
You got this Suzanne! You can practice btw without it being live to get the gitters out. Also the ums are what make you human and relatable...
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Helene TaylorMar 12, 2026
Are there some artists that do "live" on Instagram really well. I would like to see some examples. Love your podcasts.
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Rock/Soul/Landscape ArtistMar 23, 2026
Yes. sir I've been wanting to start to paint live on IG from my gallery
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Rock/Soul/Landscape ArtistMar 23, 2026
I only have 803 followers. @artistbatiste
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Patrick ShanahanMar 23, 2026
We have got to get you to 1k then....
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Patrick ShanahanMar 23, 2026
Now you have 804 😎
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