Das 5-zu-1-Regel

The 5-to-1 rule for average salespeople states that it takes 5 interactions with prospective clients to get 1 sale. It sounds depressing and, to some people, it is why they give up selling, but if you look at it a different way, it becomes a worthwhile endeavour.

Let's say you make $100 every time you sell. When you don't make a sale, you make nothing. Instead of focusing on making nothing, tell yourself that every No is worth $20. With that shift in perspective, it becomes a game where you are getting paid every time you play. Isn't that better?

But what about the above-average salesperson? They get 2 out of 5 pretty consistently, and sometimes they get 3. They are also aware that every No gets them closer to a Yes.