Boosting a single post monthly, has anyone here tried it?
A photographer I know spends a small budget boosting one reel per month and apparently pulled 180,000 views and 300 new followers off a single one. That's a wild number for someone who isn't exactly a celebrity.
I'm trying to figure out if that kind of approach translates to sculpture at all. My stuff is small figurative work, clay torsos and hands, and I'm not sure a 15 second clip of a hand form sitting on a turntable has the same scroll stopping power as a dramatic photo edit. I barely have time to post consistently between the studio and coaching my kid's soccer team, so the idea of putting effort into one post and paying to push it is honestly appealing.
Anyone here boosted posts for sculptural or fine art work? Did it actually bring in people who cared, or just vanity numbers?
This is something I've thought about a bit, even as a watercolorist. In my experience, boosting a post really only buys one thing: eyeballs. And eyeballs are not the same as collectors or people who genuinely connect with your work. I've noticed that when I've paid to push something, the people who showed up weren't necessarily folks who'd ever buy a painting. They were just passing through. The other thing that gave me pause is that I've heard the algorithm can learn you're willing to pay, and then your organic reach quietly shrinks when you stop. So you end up on a treadmill. For something specific, like promoting an open studio or a show, a small boost might make sense. But as a regular habit it seems like spending money to collect vanity numbers. Putting that energy into consistent, genuine posts that attract the right people has felt more worthwhile to me, even if the numbers stay modest.