The Artist's Guide to Instagram Live (Even If You Hate Being on Camera)
If the thought of going live on Instagram makes you want to hide under your desk, you're not alone. This episode breaks down exactly why Instagram Live is worth pushing through the nerves, and how to do it in a way that feels natural instead of performative.
Why Instagram Live Matters for Artists
Instagram's algorithm loves live video, and there's a simple reason: it keeps people on the platform. When you go live, Instagram notifies your followers, pushes your content to the top of their feeds, and gives you visibility you can't buy with a regular post. That alone makes it worth trying. But the real magic happens when your audience gets to see you as a person, not just a feed of finished work. People buy from people they connect with, and there's no faster way to build that connection than showing up in real time.
You Don't Have to Be Perfect
The number one thing holding artists back from going live is the fear of looking awkward or unprepared. Here's the truth nobody talks about: your audience isn't expecting a polished TV show. They want to see the real you, which means a few stumbles and pauses are part of the charm. The Art Marketing Podcast walks through how to plan a simple structure without scripting every word, so you feel prepared but still sound like yourself. Even just talking through what you're working on that day can make for a compelling live session.
What to Actually Talk About
You don't need a grand announcement or a product launch to justify going live. Share a behind the scenes look at your workspace. Answer questions about your process or your story. Walk people through a piece you just finished and tell them what it means to you. Talk about what's inspiring you this week, or what's challenging you. The format is flexible, and the best sessions are the ones where you're genuinely excited about what you're sharing.
Starting Small and Building Consistency
You don't have to commit to weekly live sessions right out of the gate. Start with one, see how it feels, and build from there. The episode covers practical tips on timing, framing your camera, and letting people know you'll be going live without over promoting it. The goal isn't perfection, it's presence. Every time you show up, you're giving your audience a reason to stick around and pay attention when you have something to sell.
Have you tried Instagram Live yet, or are you still on the fence? What's holding you back?