The AI Tool That Changed How One Artist Writes Everything (And Why Q4 Matters)
Patrick just sat down with Hava to talk about something that stopped me in my tracks: Voice Prints. She's using this AI tool to write everything from artist statements to social media posts, and it sounds like her. Not like a template, not like generic marketing copy, but like Hava actually talking.
What Hava Shared About Voice Prints
Hava explained how Voice Prints captures her actual voice and style. She feeds it examples of how she writes and speaks, and then the tool helps her create content that feels authentic. Artist statements used to take her hours. Now she can draft one in minutes and it still sounds like her work, her story, her perspective.
Social media posts, too. The captions that used to feel like a chore now flow because the tool already knows how she communicates. It's not doing the thinking for her, it's just helping her get the words out faster.
Q4 Is Coming (And That Means Opportunity)
Patrick and Hava also dug into Q4 prep. The holiday shopping season is massive for artists, and most people wait until it's already started to get their marketing in order. Hava talked about how having tools like Voice Prints in place now means she can actually keep up with the content demands when things get busy.
October through December is when buyers are actively looking. If your content is consistent and sounds like you, they remember you when it's time to purchase.
The Part That Really Hit Me
What got me was when Hava said this tool didn't replace her creativity. It gave her more time for it. She's not spending hours staring at a blank page trying to write the perfect Instagram caption anymore. She's using that time to make more art, connect with collectors, plan her next series.
The conversation reminded me that we're in this weird moment where AI can either feel overwhelming or it can actually help artists do what they got into this for in the first place: create. Hava's using it as a tool, not a replacement, and it's clearly working for her.
Why This Episode Feels Timely
We're about to hit the busiest part of the year for art sales. If you've been putting off figuring out your content strategy or feeling buried under the marketing side of your practice, this conversation might give you a different way to think about it.
Hava's approach isn't about doing more work. It's about doing the right work more efficiently so the rest of your time goes to what actually matters.
Anyone else here experimenting with tools like this? I'd be curious to hear how it's going.
Yes, I also use it in a similar way. Since I live in Spain as a German and I have to draft my marketing in three languages, I was already quite used to it from the start: running everything through a professional translator. And after that, it can be reformulated.
That the AI sounds like it could be me, when it does it, is great. But if it doesn't manage it, I don't think it's a big deal either.
For many years I have had employees, and again and again I have found something: each type has different clients. That's why I trust that 1) the important thing is that someone is truly interested in the work itself and 2) that that someone is my “type”, or that they are the type that, in the case of my text assistant, fits best.
An original work can only be sold to one person. And perhaps it's even luck if I can create variants for different types in marketing, thereby increasing the chances of selling.