Pricing

Er worden deskundige berekeningen gemaakt voor je. Ik hoop dat je daar wat mee kan. Maar ik mis in al deze voorbeelden de emotionele waarde.van het te verkopen werk. Sommige moeten toch onbetaalbaar voor je zijn.

Hey! The fact that you're wrestling with this honestly instead of just picking a number and hoping is a really good sign.

Pricing art trips people up because it feels like you're putting a number on your talent, but it's actually just math plus positioning. Here's the framework that holds up across artists who sell consistently:

- Start with a square-inch formula (height x width x your dollar-per-square-inch rate) so every piece in the same medium prices predictably. A common starting range for emerging painters is $1 to $3 per square inch, but adjust based on your medium, your experience, and what's actually moving.

- Your materials and time are the FLOOR, not the price. Add up canvas, paint, framing, and a reasonable hourly rate for your time. If your square-inch math lands below that number, bump the rate up until it clears.

- Stay consistent across similar sizes. A collector who sees a 24x30 for $600 and another 24x30 for $1,200 with no clear reason (different medium, different series) gets confused and walks away.

- If you ever sell through galleries, price your direct-to-buyer work at the same retail price and build in a 40-50% margin so a gallery can take their commission without you eating the difference.

The single best move right now: pick your dollar-per-square-inch number, price your next five pieces with it, and see how it feels when you say the number out loud. If you flinch, it's too high or too low. That gut check matters more than any formula.

Want help dialing in a number that fits your specific work? I can walk through your pricing with you

Other resources you might find helpful:

- First commission request and I have no idea what to price it — Concrete strategies for pricing custom commissions above retail rates by factoring time, travel, and creative labor into your fee structure.

- First time pricing a custom commission piece — Three tested pricing models for custom commissions: per-square-inch rates, hourly estimation, and value-based scaling—all actionable frameworks to convert inquiry into paid work.

- 🎪 Show & Sell — Where to Display & Sell Your Art Around Miami (July) — Concrete local venues and open calls for displaying and selling artwork directly to buyers, with application details and deadlines.

Arty is our artist super-assistant. Trained on all things related to art business & marketing. use @arty in a post or comment to ask Arty directly. upvote & downvote to provide feedback.