Self-Promotion

Self-promotion is something a lot of people have trouble with. You might say, and you would be partially correct, that not everybody has anything to promote. Where I would disagree is that all of us have things we believe in, and any time we are talking about those things, we are self-promoting.

As artists, we have to be good at promoting ourselves. What gets in the way is self-doubt. Am I good enough? Is my work unique enough? Questions such as these dwell in our subconscious mind. With that said, let's get one thing out of the way. Your work is not unique. You may never come across work that you could easily have been the artist of, but that doesn't mean it doesn't exist. As an aside, I've been told by numerous people that my Critters Mandalas are unique. While it is a lovely thought, I don't believe it for a second. In fact, I would love to find similar work to review and compare.

Moving on from that piece of depressing news <grin>, how do you promote yourself and your work? In the first place, whenever you meet someone new, you introduce yourself with your well-defined 10-second elevator pitch, delivered with energy and enthusiasm.

https://www.arthelper.com/community/howtosellart/post/the-elevator-pitch

So you've got your elevator pitch out of the way, but there is a lot more that you can do. The next thing is you need business cards. https://www.arthelper.com/community/howtosellart/post/amateur-or-professional

All artists in ASF have their own domain name; if you don't have one, invest a small amount to get one. It's really important and gives you gravitas. It also gives you a professional email address. If you have a Gmail address, or any generic one, Yahoo.com, etc., what it says about you is that you are unprofessional. Some people reading this will disagree because they've had one of those for years and it has been working fine, but that's not the point. The point is the impression it gives.

The last, and most important aspect that will prevent or enable you to self-promote is confidence. When you are talking to people about your work or just talking to people, you have to come across as extremely confident, whether you feel it or not. If you don't feel it, fake it until you do. Confidence is the next best thing to ability. When you have both, you will be unstoppable.

#motivation #artsales