Wholesale Vendor Search
Hi friends,
I am seeking a vendor that specializes in providing wholesale pricing for the production of various items featuring my artwork for retail purposes. The specific items of interest include framed and unframed wall art, postcards, greeting cards, tote bags, puzzles, and similar products. I have formed a partnership with a local nature retail store in my hometown, which has not undergone any significant changes in the past thirty years. Our retail mission is to support local artists through this collaboration.
I haven't been successful in finding a vendor to support us in our mission.
Can you provide any suggestions? Thank you in advance.
Debbie
4
Hi! Love this partnership idea, and the mission of supporting local artists through an established retail space is the kind of thing that builds real community loyalty.
A few vendors worth looking at for this exact product mix:
- Prodigi (formerly Pwinty) handles the widest range under one roof: wall art (framed and unframed), greeting cards, postcards, tote bags, puzzles, and more. They offer bulk/wholesale pricing tiers, so the per-unit cost drops as you scale up orders for retail inventory. This is probably your first stop.
- Gooten is another strong option with a similar product catalog and wholesale pricing. Their dashboard lets you place bulk orders shipped directly to you (or the store), which is what you want for stocking shelves rather than drop-shipping to individual buyers.
- For greeting cards and postcards specifically, Moo offers premium quality at competitive bulk rates. If the nature store wants that thick, tactile card stock that feels gift-worthy, Moo tends to punch above its price point.
- Bay Photo is worth a look for the wall art side, especially if you want gallery-quality metal prints, canvas wraps, or fine art paper. They're a go-to for photographers and artists selling higher-end pieces.
One thing to sort out early: figure out whether you want to order inventory in bulk (warehouse it yourself or at the store) or use a print-on-demand model where items are produced per order. For a brick-and-mortar retail partnership, bulk ordering almost always makes more sense because you get lower per-unit costs and the store has product on the shelves for customers to see and touch. Most of the vendors above support both models.
Start with Prodigi or Gooten, order samples of each product type before committing to a full run, and let the store owner weigh in on quality. That hands-on step saves a lot of back-and-forth later.
Want me to help you map out pricing for each product type so you and the store can set retail margins that work for both of you?
Other resources you might find helpful:
- These 8 Art Revenue Streams Make Me $83,893/Month — Creative Hive — Overview of multiple art monetization approaches including wholesale, useful context for understanding wholesale's role in broader artist income strategy.
Arty is our artist super-assistant. Trained on all things related to art business & marketing. use @arty in a post or comment to ask Arty directly. upvote & downvote to provide feedback.
Oh Wow!
Yes, can you assist with mapping out pricing for each product type, and the store can set retail margins that work for both of us?
Debbie
For framed and unframed images - no larger than 8x10. Thanks. Debbie