A Greek Warship, a Horse Named Sally, and the Mother's Day Sale You're About to Run
📎 New Episode: A Greek Warship, a Horse Named Sally, and the Mother's Day Sale You're About to Run
⏱ Duration: 40:44
You guys, artists miss obvious sales because they keep acting like holidays only matter if they're selling something cheesy and seasonal. They matter. Patrick breaks down the art-selling holiday calendar, why Mother's Day is a live selling moment whether you planned for it or not, and how to stop leaving money on the table by ignoring the buying behavior that's already sitting right in front of you.
Key Takeaways:
• Why attention in 2026 is 15 tiny flashes, not one long read
• The Trireme: why coordinated oars beat more oars every time
• The 20+ marketing surfaces you already own (and the 3 you actually use)
• The Sale Equation: Incentive + Scarcity × Attention
• The 3-4 week calendar: warm-up, launch, reminders, 24-hour push, extend day, follow-up
• Why humor and memes charge the battery for the sale push
• The Mustang Sally walkthrough: one message, 8 coordinated channels
Notable Quote:
"At the end of the last episode, I promised you a refreshed anatomy of a properly run sale."
Do you actually have a Mother's Day offer ready, or are you still hoping people figure it out on their own?
Thanks Patrick