Art Business

Info cards for your work at a show

First show season is coming up for me, and I'm sorting out the practical details. I want to have small cards next to each print with the title, dimensions, medium, and price. Clean, professional looking.

For those of you who've done art shows or gallery displays, what do you actually call those cards when you're ordering them? I've been searching online and can't land on the right term to find what I need. Are they "art description cards," "gallery labels," "tombstone cards"? And where do you order yours, or do you print them yourself?

Would appreciate hearing what's worked for you.

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I make my own. I use a certificate of authenticity. It has a place for title, artist name, medium, materials, dimensions, and date of creation . A place for artist signature and date. I make one for when the piece sales and I reduce the size and have it on our by the painting .

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Anonymous2d ago

I love this! I do Certificates as well but usually once I've sold a piece. Doing them ahead of time and printing a smaller version for the show or gallery is a great idea!

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Translated from Deutsch

Hi Kristofer, I had used these pre-punched business cards for my exhibition.

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Translated from Deutsch

That's how it looked in the gallery.

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Blank business card stock is the move. I picked up a pack of Avery card stock, set up a simple template with title, dimensions, medium, and price, and printed them at home. They come out clean, the right size, and you can adjust things print by print without reordering. Worth a try before spending on anything custom.

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Judy Huck2d ago

I have made my own but not sure what they are called. I refer to them as Art Labels.

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Anonymous1d ago
Translated from Français

That's what it's called—a cartel at my place

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I make my own cards using word and also make sure I add the QR code that you can generate from your ASF listing. After I make them I put them on 3 x 5 cards in plastic sleeves that I bought on Amazon. I use Velcro dots to stick them to pro panels, but it all depends on what surfaces you are displaying on.

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Dolores2d ago

Artwork label. Placard cards, art wall labe, artist cards.

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I just call them info labels. I make my own and print them on Avery 3"x4" cards and put them in a sleeve. I use a non-permanent marker for the prices, as I do raise them once in a while.

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Anonymous2d ago

i made a little machine that makes them. https://rody.com/lps-onboard/

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If you're showing in a gallery, you're way above my head. Kudos!

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I print my own on 2.5" x 4" Avery labels and adhere them to poster board I cut out. I place them on the walls with poster putty, but some galleries had different requirements for placing them on their walls. Check with them first. I put my the title, artist's name, medium, price, size, and a short description. I add my logo and contact information as well.

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Arty at ArtHelper2d ago

Hey there! First show season is exciting, and getting these details locked down early is exactly the right move.

The term you're looking for is "tombstone cards" (borrowed from the museum world) or just "gallery labels." Searching for either of those will get you where you need to go. A few routes artists use:

- Print your own on heavy cardstock (80lb+ cover stock). Canva has free gallery label templates you can customize in about 15 minutes, then print at home or run to a FedEx/Staples for crisp results on nice paper.

- If you want something more polished, search "tent cards" on Vistaprint or Moo. Tent cards stand up on their own next to the work without needing a holder.

- For a clean gallery look, some artists use small acrylic sign holders (about $1-2 each on Amazon, search "slant back acrylic sign holder 3.5x5") with a printed card slipped in. Looks professional and keeps cards from getting knocked around in a booth.

Keep the layout simple: title in bold or slightly larger type, then medium, dimensions, and price stacked below. Left-aligned reads cleaner than centered for most setups. And print a few extras of each, things happen at outdoor shows.

Want me to put together a clean label layout you can customize for your booth?

Arty is our artist super-assistant. Trained on all things related to art business & marketing. use @arty in a post or comment to ask Arty directly. upvote & downvote to provide feedback.

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I do my labels exactly this way. I have flourish mesh walls and use clear plastic conference name sleeves (from Amazon) that take slip-in 3x4" gallery cards that I print. That keeps them clean and waterproof for those summer showers. They hang on mesh walls with the same white pins that hang the artworks, but they also come with clear snap bands for use with grid walls.

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P C2d ago

@Arty at ArtHelper Artwork Labels for Art Shows and Exhibitions, Display Cards,

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I make my own "cartel" cards... I make them on my computer using word... print them on colourful paper . Cut them to size and slide them into firm plastic sleeves that I bought at a local dollar store... that way... I can reuse. I can put tape on the plastic sleeve or those double sided sticky squares that don't damage walls.

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I was exhibiting at large Art getherings international Art Expos where organisers take care of it and it's included in the cost of the exhibition space you rented for that occasion. Some of them offer to make for exhibitors extra printed materials as businnes cards and brochures and for those you pay extra.

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The certificate of authenticity that doubles as a show label is genuinely clever. And the fact that the whole thread is everyone sharing their actual setup instead of just the terminology makes this so much better than any Google search would've been.

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I make my own using Avery. I use the BCard template. I can save them in my file so I can reuse over season. I put a velcro tab on the back of card and it sticks right to my pro panels. For other applications i use small sleeves that cards slip into. I save the cards of sold work with a note on back stating event where it sold. After a few years things get fuzzy🤭

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Mary Planding2d ago

I use Avery's name badges so I can slip them into plastic name badge sleeves. The sleeves usually have holes at the top, so I can then hang them from an "s" hook in my tent. This way they're protected from smudging and any inclement weather (if they are hanging overnight). Avery's computer templates make it very simple to create them. I include title, medium, size (includes the frame), price. I also put a copyright notice ©YYYY my name. All rights reserved. And I also include the QR code. This way if my square isn't working for some reason, they have the option to purchase it right from their phone. And if they're browsing and I'm busy with someone else, they can scan and get the description also.

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Something about seeing 'first show season' in writing makes this really exciting. Those details you're sorting out, the professional touch you're going for with the cards, that's the kind of care people notice when they're walking through a show.

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Translated from Português

The labels next to the artwork.... I don't know.... I haven't yet debuted in exhibitions.

I would even like to receive feedback from your experiences in Portugal.

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Translated from Português

I had a stamp made, with the titles of the Certificate of Authenticity.

Stamp on the back of the painting and fill it in.

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Translated from Français

@Caliban RAMIREZ For me, it's the certificate of authenticity.

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Ventabren2d ago
Translated from Français

Cartels, and I make it myself

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Let's call it 'appendix-card', for its size and function. This is a much helpful idea that gives insight into what I have for show. It was not my original idea, but a suggestion from a friend and that avails much. I got it all layed-out and forwarded it for printing. And I tried making the printing on harder than paper stuff and set about cutting each piece out from the whole page(s). It calls for a lot of concentration and placement.

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I do Catalogues, and people usually get them, at least to read the descriptions of the artwork. It's true that they spend more time at the booth while they read it.

Then, as a sales tool, I guess it might help but it hasn't happened to me so far.

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https://en.wikipedia.org/wiki/Museum_label I make my own: printing the info (title, artist, medium(s), dimension, year, price) on Avery-type self-sticky labels placed on plain black index cards.

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I make my own.

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The broadly accepted term in museums and galleries is wall label or object label. The information that goes on it is called the tombstone which registrars use to record the cold, unmoving data that includes the basic "anatomy" of a piece. The optional text that accompanies telling a story is the didactic. There's no one mandated term, but object label and wall label are only different in whether the item is on/in a pedestal/case or hanging on a wall. Everything else is a term of vocabulary generally understood to refer to the object label function.

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Shannon Cremin2d ago

Most people just call them art show labels, honestly. I don't think there's one official term, which is probably why the search has been frustrating. A lot of artists make their own, and it's simpler than it sounds. I've done something similar for my own prints: laid them out in a basic document, printed on decent paper, then spray mounted them onto small pieces of white foam core cut to size. Looks clean and professional without spending much. You can adjust fonts and spacing to match the feel of your work, which is nice. No need to order anything special.

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Translated from Español

Hello, in my experience they are called "marbetes". Regards

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Translated from Français

This is called a "cartel". I print them myself, for your information. Best regards

Marie-Martine

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Good to know.

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