How to Get Repeat Collectors: Tip #1

True or False? Buyers don’t just remember what they purchase, they remember how it made them feel to get it.

In the book How Customers Think, Harvard professor Gerald Zaltman uses neuroscience studies to show that many purchasing decisions are spurred by emotion and subconscious thought.

Because of this, it’s important to honor the emotional component of not just the art but the act of buying it as well. That act of buying should be easy and lead to anticipatory excitement about receiving the artwork.

To create a positive experience, receiving the art should be effortless and fun. Make sure the artwork is packaged securely so that it isn’t damaged. (Our fulfillment experts usually take care of this part.)

Even from afar, you can include a small extra, like a personalized thank-you email or a certificate sent with originals.

Doing this will create a moment of excitement that leads to customer satisfaction. Even if you won’t be there for the grand reveal, elevating the experience of getting the art is important.

From How to Get Repeat Collectors in the Art Vault—an ASF member resource.

Have you had a moment like this with a collector?