Meeting with Meta on making great Reels
Once I hit 10K I got a message on IG asking if I wanted to have a meeting with a Meta agent to grow my account. Of course I said yes. Here are the notes they sent me: Hi Karen,
We’re excited to get back in touch with you to share more best practices about Reels.
📌Based on your account and goals, we talked about the importance of these key best practices on Instagram:
Consistently create 2-3 Reels/week to be discovered and grow your account
Use Edits to create high quality Reels content and experiences
We’re going to deep dive on how you can find success with Reels on Edits! Here are some best practices to follow:
🎶 Trending Audio
With Edits, get new ideas and add popular audio to your next video! Trending audio is part of the broader inspiration feed, showing you what other creators are posting and what is performing well, to help you spark new ideas. Use Beat Markers to sync the audio with your transition.
💌 Text on Screen
Make your videos more clear and accessible with automatic captioning (available across 30+ languages!). Edits lets you choose from iconic text presets, 250+ fonts and 50 effects (with more on the way).
💡 Creator Spotlight! Have on-screen video captions standout with this handy tutorial from @leyla.films.
👻 Creative Effects & Filters
Edits has tons of cool features, including powerful AI-backed tools, like Keyframes, Green Screen, Restyle, and more to let your Reel shine!
💡 Creator Spotlight! @edmund.tian is here with three easy transitions to help add some flair to your videos within the Edits app!
⚖️ Instagram Size
Use the Safe Zone feature in Edits to gauge where your video elements will be placed relative to the Reels user interface. If you’re not sure, “snap to edge” will move your element fully in frame.
⭕ Avoid Watermarks
When you export your reel from Edits to Instagram, you may see a Made With Edits attribution, but ensure your content doesn’t have any other watermarks on it! Videos you download from Edits don’t have any other watermarks, making it easier to manage your cross-platform activity.
📖 Tell a Story!
You want your audience to invest in your content, keep attention, and share more often. Do that with a clear narrative, a beginning that hooks people, and a satisfying end.
💡 Creator Spotlight! @juliabroome teaches how to use overlays, add sound effects, cutouts, and more to keep your audience hooked!
⚓ Safe & Appropriate Posting
Make sure you follow all Community Guidelines and Recommendation Guidelines to avoid violations and strikes.