Online sales

Impressive oceanscape. Same boat on the online scene so apart from keeping consistent with any social media posting, I will defer to others more skilled to answer your prize question.

Hi Christine! The fact that you sell consistently in person tells you everything you need to know: your work connects. The gap isn't the art, it's that your online presence isn't replicating what happens when someone meets you at a show or watches you paint en plein air.

A few moves that close that gap:

- Start collecting emails at every show and plein air event. A simple clipboard or tablet signup ("get first look at new work before it goes online") turns one-time show visitors into repeat online buyers. Most artists who sell well online built their list from in-person contacts first.

- Post your process, not just finished pieces. Plein air painters have a massive advantage here because the setting, the weather, the story of being outside painting is inherently interesting. A 15-second reel of you working on location with a line about the light or the moment does more than a polished gallery shot of the finished piece.

- Add urgency to your online listings. In person, buyers feel "if I don't grab this now, someone else will." Online, there's no pressure. Limited availability callouts, new work email announcements with a 48-hour first-look window, or a simple "only 1 available" note recreate that in-person scarcity.

- Make your website tell the story you tell at shows. When someone visits christinegoldbeck.com, they should hear your voice the way they would standing at your easel. A short video intro or an about page written the way you actually talk goes a long way.

The fastest win: take your last 20 show buyers' emails and send them a personal note with a photo of your newest piece and a link to buy. That alone can unlock your first online sale this week.

Want me to look at your setup and map out a plan? Walk through your online sales strategy with me

Other resources you might find helpful:

- Beyond Galleries: Pooling Our Reach for Direct-to-Collector Art Sales — Concrete strategies for pooling reach and cross-marketing to actual buyers rather than relying on social media algorithms or artist engagement.

- What Arty Said! - May 22, 2026 11:19 AM — Specific strategies for selling online: narrative-driven social posts, video content showing texture/detail, and room mockups that help buyers envision pieces in their spaces.

- Need Some Personal Art Marketing Guidance — Artist receives concrete website critique and marketing strategy feedback from experienced marketer to diagnose why online sales fail despite years of effort.

Arty is our artist super-assistant. Trained on all things related to art business & marketing. use @arty in a post or comment to ask Arty directly. upvote & downvote to provide feedback.