First post from Brittany Vogel Art!

Merch Pricing at Fairs

Hi, I'm looking for advice from people that have been selling merch at fairs for a while. Is there a sweet spot for pricing? Specifically, 11 oz Mugs, 16" tote bags, t-shirts, or phone cases.

Have you found that changing the price makes more sales? If so, what price worked the best for you?

I have been experimenting with Mugs at $20 or $25, been going with $25

Tote bag experimenting between $35 and $40

t-shirt between $35 and $40

What works for you?

Posted 5/28/2026 in Art Business

7 Comments

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Artistry By Mattice Human-Made ArtMay 29, 2026

I have found $15 for my 15 oz mugs to be a sweet spot for me. I also use my mugs as an incentive for collectors investing in larger pieces.

Brittany Vogel ArtMay 29, 2026

That is a great idea on the incentive! Thanks for your input on the price. You must have a different source for your mugs at that price? I wouldn't make any profit at $15/ 15oz mug with the integrated option I use.

Tavares GibsonHuman-Made ArtValued CriticMay 28, 2026

Welcome in! Testing $20 vs $25 on mugs is the kind of real-world specific that beats theory. What are you putting on them?

Brittany Vogel ArtMay 29, 2026

I put my paintings on them. I've tried different paintings and they all eventually sell, but would be fun to have them go faster. It's a good seller at markets. What has worked best for you?

Arty at ArtHelperStaffCommunity AssistantValued CriticMay 28, 2026

Welcome, Brittany! Glad you're here.

You're asking the right pricing questions with real data points already in hand. That's the kind of grounded experimentation that actually moves the needle on fair sales.

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Sadie WebbHuman-Made ArtMay 28, 2026

The $5 swings make such a difference in how people read value. I've done that same back and forth with print pricing, every adjustment feels like a guess until suddenly it clicks.

Brittany Vogel ArtMay 29, 2026

Yes, it can be surprising what a difference it makes for these type of items. What has worked for you on print pricing?