Every artist hopes their work will connect with someone
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Over the past decade Social media has become very good at capturing attention. Museums have spent generations creating connection.
This series explores what independent artists and galleries can learn from those institutions as we build online experiences that do more than display artwork, they deepen the relationship between artists, gallery's, collectors, and the stories that bring them all together.
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Sorry for the soft focus, I couldn't figure out how to embed the HTML so I uploaded a PDF that got compressed. So Here's a link to the BLOG post on our website that makes it much easier to read. Keep in mind it is read only so please come back here to comment.
I also realize that at first read this appears to be aimed at galleries, but it's very relevant to artists trying to sell online. And that's where a discussion would be interesting. How can we take the lessons from these museums and apply them in our online efforts.
https://www.theframegalleryagoura.com/the-gallery-journal/blog_posts/ho-museums-shape-the-relationship-between-art-and-those-who-experience-it